The Clostridium Difficile (C. diff) initiative, guided by the Dallas-Fort Worth Hospital Council Foundation and the UNT Health Science Center, was detailed today in a health blog posted by Leslie Barker in The Dallas Morning News.
The C. diff awareness initiative received a boost last week when Agency Creative was chosen to produce overall strategic development including a logo, tagline, website, in-hospital posters, radio and television ads. The mass marketing campaign will focus on explaining how C. diff is spread and what can be done to prevent it.
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